Digital Projection

Custom online quote builder & interactive dimension calculator for Digital Projection LED Wall Division

Web App
Bespoke Backend
PDF quote creator
Dynamic Interactive dimensions calculator
View Website


Digital Projection reached out to Pixel off the back of an unsuccessful attempt to develop a customised, interactive quote builder for their LED wall division to use as a lead generation tool throughout Europe and the United States.

Their current solution was not fit for purpose and Pixel were selected as the provider to take on the redesign and development.

Our Approach

Whilst the look of this platform is important, it’s usability was paramount to the success. With a wide array of custom options available when purchasing a LED Wall display, it was vital that the usability of the platform was as simple as possible to ensure the user can complete the process as quickly as possible.

The main project objectives were;

  • To design and develop a modern web app too display all LED wall options
  • Create a simplistic user experience to enable users to build their own LED wall displays
  • crate an accurate preview tool
  • Develop a management system for Digital Projection’s Sales team to use to negotiate with customers
  • To drive leads through to the Digital Projection sales team

Design Process

Our design team worked closely with Digital Projections sales team in order to generate a firm understanding of the product, all options available and how the pricing structure works. Off the back of this research, a structure was created.

Once the structure was in place and encompassing all options available to potential customers, our designers worked on creating a brand and theme for the system, to provide aesthetic appeal.


Once again working closely with Digital Projections pricing structure for the products, a custom database and API platform was developed. These included pricing algorithms which were used to interact with the front end web app to dynamically calculate pricing based off the options each user selected.

In addition to the web interface, the platform also generates a bespoke PDF quotation.

A custom management system was developed for Digital Projection’s sales team to;

  • Manage and update products and price options across Europe and the United States
  • View, edit and regenerate custom quotations for customers
  • Create new quotations

Key Features

  • Quotation web app design
  • Interactive options and previews
  • Pricing algorithms
  • PDF Quotation generator
  • Bespoke management system


The new Digital Projection LED Wall quotation builder is now live and generating leads across the clients European and US sales teams.

More Case Studies
View all →